VideoElephant, the premium video content aggregator, has its sights set on Asia with the opening of a new office in Sydney – its first foray into the region.

Nowadays here’s no escaping the fact that video is the new king of online marketing. New formats and a rise in consumption underpin video content as an effective medium to advertise, educate, and entertain.

VideoElephant connects media companies with major content brands to address two of the market’s biggest challenges – access to trustworthy content that resonates with audiences and finding great video to drive revenue and engagement.

Founded in Dublin in 2012, VideoElephant benefits from first mover advantage with over two million pieces already in the library and around 2,000 fresh videos added each day. The company has already seen great success in the US and European markets working with broadcasters such as USA Today, Forbes, BitTorrent, Frequency, DailyMotion, PCH, and Zoom Media.

VideoElephant is led in Australia by former Fairfax, Nine Entertainment and News Corp editor Sean Maher, who explains “Our team is unashamedly obsessed with content and most of us come from either an editorial or media sales background, so we know how to tailor our content to make it work for any publisher. From there, we can simply bundle it up and push it into their existing catalogue.”

Proudly supported in their international expansion by Enterprise Ireland, VideoElephant is now using Australia as a base to expand into the APAC region with a focus on highly saleable verticals like lifestyle, travel, beauty and consumer technology.

With video set to become an ever more popular form of marketing, VideoElephant is well-placed to help publishers and media companies leverage this powerful medium.

You can learn more about VideoElephant here.

Leave a Reply