Traces of Ireland on the Aussie Pitch

In Ireland, like Australia and New Zealand, sporting activities play a big role in the local communities and society. From native sports like Gaelic football and hurling, to international ones such as soccer and rugby, Ireland has gained a strong reputation in sport.

Additionally, off the field an innovative eco-system has emerged that is turning out world-leading technology for sport. From fan engagement to wearable tech, around 50 Irish companies are making a name for themselves in this space with 40% already exporting internationally.

Given the size of the Irish market, these Sports Tech companies are born global but have the advantage of a small domestic market to trial their technology and equipment.

Below we profile the key players on the pitch that are helping your favourite teams get to the final:


Nutritics manages recipes, analyses diets and activity, and creates meal plans. They provide software to thousands of elite sports clients including Manchester City, the English Institute of Sport and other international Elite Sports teams and address a disconnect between the best software developers and nutrition professionals by providing highly accurate and reliable nutrition software. The company was recently named as Ireland’s leading high potential exporter at the Irish Export Awards and it now has clients in over 165 countries.

Kitman Labs

Established in 2012, Kitman Labs’ backers include Ireland rugby start Jamie Heaslip. Built by sports practitioners and data and sport scientists, Kitman’s Athlete Optimisation System enables teams to monitor athlete health and performance while reducing injury risk and increasing overall performance potential. This product won the inaugural Performance Technology of the Year prize at the 2018 BT Sports Industry Awards. In Australia, Kitman Labs has clients across AFL and NRL.


Sportlomo is a leading global sports platform that takes the work out of running amateur and grassroots sports. Over 2 million Associations, Leagues, Clubs, Tournaments, Referees, Umpires, Teams, Coaches, Players, Families and National Governing Organisations rely on Sportlomo Technology. The platform offers Game & Competition Management that is linked to Team Rosters and integrated into their highly flexible Member Registration.  You can add in Tournament & Event Entry, Team Registration, Learning Management, Sanctioning, Referee & Umpire assigning, Live Scoring & Stats, a Website and League App making it one stop solution for your club.


The N-pro is the first scientifically proven rugby head guard to provide impact protection by reducing impact force by up to 75% in comparison with other rugby helmets on the market. Unlike any other head guard on the market, N-Pro was developed as a medical device and is CE marked. N-Pro is a Class I, Rule I, Medical Device. It is governed by the EU’s core legal framework and complies with Council Directive 93/42/EE which governs medical device definitions in Europe. N-Pro headguards are suitable for a range of sports; including AFL, Rugby and Soccer.


Founded in Dublin by former pro-rugby player Conor O’Loughlin and his partners Anthony Kelly and Finn Hegarty, Glofox’s gym management software helps independent and franchise fitness studios grow by attracting, engaging and retaining more members. Built to specifically address the intricacies that come with class-based fitness management, the platform enables studio and gym owners to seamlessly manage booking, payments, new leads and memberships. Some 10 million fitness classes are booked via the company’s software platform every year with gyms and studios across 43 countries using the technology to manage their businesses.


Orreco uniquely blends Data Science and Sports Science to generate customised indicators of injury, optimal training load and recovery strategies for optimising athlete performance. Orreco work with coaching, performance, and medical staff to make sense of your data. They apply advanced research-driven solutions in science and analytics to deliver actionable insights and strategies that help keep your players off the bench and ready to perform.

A recently Orreco spin out: Fitrwoman was launched to give exercising women a competitive edge at all times during their menstrual cycle. By tailoring training and nutrition in line with the fluctuations in their hormones throughout their cycle, women can learn to adapt training to gain maximum benefits, reduce injury risk, and know when to prioritize recovery.

For further information on the above companies, please contact Jacqui Duncan at Jacqui.duncan@enterprise-ireland.com

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