The rapidly changing nature of the Australian Consumer Market

While 2021 gave many industry sectors a challenge, it was a big boon for consumer brands and retailers with increased online retail therapy and panic buying creating repeated surges in sales. Our need for food and products from home increased as we substituted visits with comfort eating or treating ourselves with some favourite products from home.

Many of our clients were able to satisfy this need for customers in Australia and New Zealand. These included:

Dublin Vinyl. The vinyl pressing company and online record shop saw a huge increase in sales this year. With people not being able to attend live concerts, the brand offered live streaming gigs with options to purchase the artists’ merchandise. People were also keen to build up their vinyl collections and listen to their favourite artists in a new (old) way.

The Australian inspired Gym Plus Coffee Irish athleisure brand entered the market mid-year 2020 and have seen a great initial response, working closing with Irish Influencers and social media campaigns. They look forward to creating some physical presence in the country next year and developing a range more suited for the Antipodean temperatures.

The Beauty Closet is an online Irish retailer based in Australia, offering the opportunity to purchase your favourite Irish and English products all from the comfort of your own home.

Through them you can purchase Spotlight Oral Healthcare, whose products including teeth whitening strips and whitening pens are hugely popular here in Australia and recent EY Entrepreneur of the Year Aimee Connolly’s brand Sculpted by Aimee beauty line.

Water Wipes have also seen great success throughout Australia and New Zealand. A popular Irish product for children and toddlers, water wipes recently launched their 100% plant-based and biodegradable products which are available in most stores. Water Wipes are renowned as being the World’s Purest Baby Wipes containing only two ingredients, 99.9% water and a drop of fruit extract.

The events of the past two years have influenced the way we live, work and shop, and shaped our spending and saving behaviours in different ways. Irish businesses are adapting as consumer needs change, and increasingly leveraging online outlets and improving supply chains to distribute worldwide.

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