Outstanding in our Field!

2021 was an exceptional year for agricultural in Australia and New Zealand. In Australia total agricultural production reached the highest in history, a record $78 billion, with strong domestic growing conditions boosting output in contrast to the poor seasonal conditions of other leading agricultural producers.

Prices are at multi-year highs for many agricultural commodities. Beef, dairy, wheat, cotton, and barley all saw increased in export prices on previous years. Government deprecation incentives has also driven a surge in equipment purchasing by farmers which is an encouraging sign for further productivity and output increases in the years to come.  In New Zealand too food and fibre exports are forecast to hit a record high in 2021 with strong demand for dairy, forestry, and horticulture products.

Irish companies showed great resilience in the face of a challenging environment over the past year. Companies had to adapt to lockdowns, travel restrictions and a global supply chain disruption to continue their overseas growth.  Irish food processing company Emydex continued its expansion down under, winning new business in New Zealand. KEENAN saw success across the Australia and New Zealand markets for their range of MechFiber feeder wagons and this year Maggrow went from strength to strength with Kennedy Spraying Services in South Australia adopting their pioneering spray technology.

Enterprise Ireland’s first in-person event globally in 18 months was at Fieldays, the largest agricultural event in the Southern Hemisphere, held in Hamilton, New Zealand in June. Our 15th consecutive year to support, the Enterprise Ireland pavilion exhibited machinery and solutions from Abbey Machinery, Dairymaster, KEENAN, Maggrow and Agrify.

This year our theme was ‘Ready for a Green Future’ focusing on the climate agenda, and as the world emerges from Covid-19 there is a need to build back better, prioritising sustainability and tackling the many environmental challenges that we face to deliver a green recovery.

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