International Markets Week 2019

In the first week of September 650 Enterprise Ireland clients descended on the RDS in Dublin to have over 2,500 individual meetings with Enterprise Ireland Market Advisors from around the globe. Australia/New Zealand was well represented, with 80 EI clients sitting with our team of Sydney and Melbourne based advisors. Some great news stories came from this:

  • 40 new sales deals this year with a total value of €12.5 million!
  • 8 First time exporters to ANZ
  • 5 new overseas presences established

Some of the notable client wins include:

  • Alpha Wireless, a manufacturer of high performing antenna solutions, has been engaged with NBN as part of a turnkey solution through Ericsson where they use Alpha’s antennae for high capacity sites.
  • Prodigy Learning, a leading provider of IT vendor training and certification, has launched with TAFE South Australia to deliver a Microsoft traineeship program.
  • Vitro Software, a provider of electronic medical record technology, has commenced a major engagement with Breast Screen Victoria.
  • Terminal Four, a game changing digital marketing and content management platform for Higher Education, has added National Institute of Dramatic Arts (NIDA) to its growing list of Australian clients

This was Enterprise Ireland’s largest ever International Markets Week – a sign of the continued internationalization of Irish enterprises and the proactive response of the country towards Brexit. With Irish companies already feeling the impact of Brexit through currency fluctuations and supply chain uncertainty, most who have traditionally relied on the UK as their primary market are now actively seeking new ones.

Julie Sinnamon, EI CEO, said at the conference: “We have consistently said that the wait and see approach is not an option and client companies are heeding this advice… Overall, Enterprise Ireland client companies have opened 275 new overseas presences in the first six months of 2019.”

While the broader Eurozone presents significant opportunity for Irish companies, many see Australia & New Zealand as attractive markets. The reasons for this are readily apparent – we share strong historical, legal and language ties, not to mention the strength of the diaspora here; Economically, Australia is enjoying a 29 year non-recession period and is the 14th largest economy in the world; Geographically Australia can be the gateway to the broader APAC region, the world’s fastest growing economic zone.

With exciting sales pipelines, events and new office openings forecast for Irish companies over the next year we look forward to sharing more success stories in ANZ with you over the coming months.

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