30
Jun

Enterprise Ireland at Fieldays 2021

This month, Enterprise Ireland hosted an Ireland stand at New Zealand National Fieldays in Mystery Creek, putting on show some of the most cutting-edge agritech solutions. The event marks Enterprise Ireland’s first in person trade show anywhere in the world since the beginning of Covid and our 15th consecutive year in attendance at the show.

Ireland and New Zealand’s agricultural industries share many commonalities particularly in their common approach to pasture-based farming. These similarities have been the bedrock for the close cooperation and friendships that have been formed in our respective agribusiness industries. Both our nations are committed to fostering the next generation of agritech to maintain our countries’ positions as world leaders in the sustainable production food and other agri products. Irish companies have always received a warm welcome in New Zealand and we’re proud in Enterprise Ireland to support further cooperation between Irish and Kiwi Business. 

The theme of Enterprise Ireland’s attendance this year centred around our vision for a green future. Irish companies are leading the way in creating a cleaner, carbon-neutral agricultural sector, and we are addressing these issues in environment plans as part of our overall integrated farm plans. The Irish companies on the stand showcased their ‘green vision’ to support the future of agriculture and food systems sustainably. 

Technology such as Maggrow’s magnetic-assisted agricultural spraying technology reduces spray drift by more than 70%, delivers superior crop and weed coverage and reduces water usage by up to 50%. KEENAN’s innovative diet feeder technology is paving the way for farms of all sizes to become part of a circular economy as they maximise efficiency, eliminate waste, and significantly reduce emissions. In 1992, Abbey Machinery became the first agricultural manufacturer in Ireland to introduce Low Emission Slurry Spreading (LESS). Today their sustainable applicators reduce the surface area of the slurry by placing it in narrow bands on the grass, resulting in a 60% reduction in ammonia losses. 

Ahead of the show, Enterprise Ireland held its annual Fieldays Ireland dinner bringing together friends and partners across New Zealand’s agricultural industry. We heard from minister for trade promotion Robert Troy on the importance of Ireland and New Zealand’s trade ties. We were also delighted to witness the signing of a Memorandum of Understanding between AgTech Ireland and AgriTechNZ o develop shared insights and opportunities for innovative improvements to food production. This MOU further supports the cooperation between our two industries.

Abbey Machinery

In 1992, Abbey Machinery became the first agricultural manufacturer in Ireland to introduce Low Emission Slurry Spreading (LESS). Today their sustainable applicators reduce the surface area of the slurry by placing it in narrow bands on the grass, resulting in a 60% reduction in ammonia losses.

Their newest spreaders are wider, not only reducing emissions, but also cutting spread time by 30%.

Another new Abbey product utilises Near-Infra-Red (NIR) technology to measure the slurry’s nutrient makeup, enabling farmers to better care for the environment and significantly diminishing the use of artificial fertilisers.

MagGrow

MagGrow’s magnetic-assisted agricultural spraying technology reduces spray drift by more than 70%, delivers superior crop and weed coverage and reduces water usage by up to 50%. Farmers are all facing the same challenge, which is to grow more food, increase profitability and protect the environment. The only way this can be achieved is through sustainable intensification of food production and that’s where MagGrow technology steps in by using less land, labour, water, and pesticides to produce more food.

KEENAN

KEENAN’s innovative diet feeder technology is paving the way for farms of all sizes to become part of a circular economy as they maximise efficiency, eliminate waste, and significantly reduce emissions.

There are many environmental benefits to feed precision. Firstly, KEENAN machines maintain feed consistency, resulting in higher rates of milk and meat production while using less product. Secondly, dietary efficiency helps animals to properly digest proteins, reducing the number of nitrates and ammonia that end up in our water supply. Lastly, with KEENAN’s technology and nutritional support, farmers can use locally grown crops to create their own, finely tuned feed.

Agrify

Agrify’s Tailpainter tool kit helps farmers achieve their block breeding goals by implementing effective heat detection practices, together with correct timing of AI and ensuring best practice in nutrition management. By using the Tailpainter a farmer can now achieve a genetic gain in his herd without any extra labour input.

Now widely available in New Zealand, Agrify Solutions Ltd has just launched this season a tail paint range, known as Daisy Paint, available in four colours answering a growing demand for high quality, water-based paint formulated for safe ease of use and with bright pigment for easy reading.

Dairymaster

Dairymaster’s mission is to make dairy farming more profitable, enjoyable, and sustainable combining their dairy experience with new technologies such as Artificial Intelligence (AI), embedded electronics and data analytics. For example, their MooMonitor+, a herd health and fertility monitoring system which the cow wears around its neck, takes about 3 million readings on each animal every day. The technology is then able to analyse that data, send it up to the cloud and send about 210,000 analysed readings for each animal every year with the real-time data analytics helping the farmer make the right management decisions for the herd.

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