Back on the Field!

With the Trans-Tasman travel bubble operational, we are thrilled to be heading back in person soon to National Fieldays in Hamilton, New Zealand, the Southern Hemisphere’s largest agricultural event and the ultimate launch platform for cutting edge technology and innovation.

Held from 16 – 19 June, Fieldays attracts more than 128,000 physical visitors and 1,000 exhibitors each year reaching an audience of almost 24 million people. The event presents New Zealand’s agricultural and primary sectors with an international marketplace to advance agriculture, while promoting the innovation, education, and globalisation of agribusiness.

Ireland has had a strong presence at the show for the last 14 years, including digitally in 2020. Whilst strict travel restrictions are still in place outside of Australia and New Zealand, Enterprise Ireland is looking forward to representing a strong contingent at the show with both the EI A/NZ team and clients with locally based staff ready to showcase a wide range of Irish products and solutions to New Zealand farmers.

Exhibitors at the Enterprise Ireland stand at D67 to D73 will include the following companies:

Abbey Machinery

In 1992, Abbey Machinery became the first agricultural manufacturer in Ireland to introduce Low Emission Slurry Spreading (LESS). Today their sustainable applicators reduce the surface area of the slurry by placing it in narrow bands on the grass, resulting in a 60% reduction in ammonia losses.

Their newest spreaders are wider, not only reducing emissions, but also cutting spread time by 30%.

Another new Abbey product utilises Near-Infra-Red (NIR) technology to measure the slurry’s nutrient makeup, enabling farmers to better care for the environment and significantly diminishing the use of artificial fertilisers.


MagGrow’s magnetic-assisted agricultural spraying technology reduces spray drift by more than 70%, delivers superior crop and weed coverage and reduces water usage by up to 50%. Farmers are all facing the same challenge, which is to grow more food, increase profitability and protect the environment. The only way this can be achieved is through sustainable intensification of food production and that’s where MagGrow technology steps in by using less land, labour, water, and pesticides to produce more food.


KEENAN’s innovative diet feeder technology is paving the way for farms of all sizes to become part of a circular economy as they maximise efficiency, eliminate waste, and significantly reduce emissions.

There are many environmental benefits to feed precision. Firstly, KEENAN machines maintain feed consistency, resulting in higher rates of milk and meat production while using less product. Secondly, dietary efficiency helps animals to properly digest proteins, reducing the number of nitrates and ammonia that end up in our water supply. Lastly, with KEENAN’s technology and nutritional support, farmers can use locally grown crops to create their own, finely tuned feed.


Agrify’s Tailpainter tool kit helps farmers achieve their block breeding goals by implementing effective heat detection practices, together with correct timing of AI and ensuring best practice in nutrition management. By using the Tailpainter a farmer can now achieve a genetic gain in his herd without any extra labour input.

Now widely available in New Zealand, Agrify Solutions Ltd has just launched this season a tail paint range, known as Daisy Paint, available in four colours answering a growing demand for high quality, water-based paint formulated for safe ease of use and with bright pigment for easy reading.


Dairymaster’s mission is to make dairy farming more profitable, enjoyable, and sustainable combining their dairy experience with new technologies such as Artificial Intelligence (AI), embedded electronics and data analytics.  

For example, their MooMonitor+, a herd health and fertility monitoring system which the cow wears around its neck, takes about 3 million readings on each animal every day. The technology is then able to analyse that data, send it up to the cloud and send about 210,000 analysed readings for each animal every year with the real-time data analytics helping the farmer make the right management decisions for the herd.

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